5 Points About the SodaStream-Oxfam Dust-up

In the run-up to the Super Bowl, advertisers work hard to get their money’s worth, even before their spot has run. They leak teasers and hype the stars who will appear in them. If they can find a way, they generate controversy.

This year, SodaStream is already the big winner in the controversy category. One of the dust-ups surrounds a tug of war between SodaStream and Oxfam International over Scarlett Johansson, who recently accepted a role with the carbonation company and will appear in its Super Bowl ad.

On Wednesday, Johansson resigned her eight-year-long goodwill ambassadorship with Oxfam, citing a "fundamental difference of opinion."