Superman: Jesus Figure or ‘Anti-Christ?'

Superman has always had a bit of a messiah complex, born as a modern-day Moses in the imagination of two Jewish guys during the Depression and over the years developing and amplifying his Christlike characteristics.

So it made sense that Warner Bros. Pictures spared no effort in using the Jesus connection to attract the increasingly important Christian audience to see the latest film in the Superman franchise, Man of Steel.

The studio hired a leading faith-based marketing agency, Grace Hill Media, to hold special screenings for pastors, and it developed an extensive website of Christian-themed resources — including specially-edited trailers for use in churches and Man of Steel sermon notes.